Alex & Ani

Crafting brand visuals and marketing graphics for a leading jewelry brand.

ROLE
Graphic Designer

SKILLS
Digital Design, Campaign Development, Social Creative, Brand Identity & Visual Systems, Cross-functional Collaboration

TIMELINE
Nov 2022 -> Nov 2023

Digital Marketing for a Consumer Brand

I worked across a small, fast-paced creative team as a graphic designer, creating digital and marketing assets that brought the brand’s voice to life across email, e-commerce, paid media, and in-store touchpoints. My role also included broader campaign development, as well as collaborating with licensing teams on campaign production and artwork approvals.

Campaign Development & Creative Execution

I contributed to the concept development and digital design of large-scale marketing campaigns, helping shape creative direction and producing assets across email, social, and e-commerce.

MOTHER'S DAY

Love Is a Superpower

For the Mother’s Day launch, our team centered the concept around celebrating motherhood in all its forms. To bring a more personal, expressive feel to the visuals, we incorporated hand-drawn doodles and personal terms of endearment to the creative system. I designed the social marketing assets, emails, and site graphics for the launch.

The 90’s Are Calling

For this collection, our team conceptualized how the product could be photographed and marketed through a 90s-inspired lens. We drew from iconic print ads and recognizable visual cues from the decade to create a playful, nostalgia-driven direction that connected the collection to a culturally familiar era. I designed marketing and e-commerce graphics that translated this concept into digital assets.

Licensed Visuals

I also supported key licensed collaborations, including Barbie and Harry Potter. Working with internal partners and external agencies, I created campaign assets and ensured each execution stayed true to both the partner’s identity and the Alex & Ani brand.